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W hotels wraps comfort and hope around women with breast cancer with ''robes cheap michael kors to recovery'' initiative

New yoRk banding togetheR neaRly 30 designeRs, including diane von fuRstenbeRg, michael koRs and caRolina heRReRa, w Redefines its signatuRe Robe as the ultimate symbol of encouRagement and RecoveRy to benefit fashion taRgets bReast canceRthis season wHotels wRaps comfoRt, encouRagement and hope aRound women with bReast canceR and theiR families with the launch of its"Robes to RecoveRy"Campaign.Combining innovation, inspiRation, and a cadRe ofStyle icons whoStRongly suppoRt the company and its latest philanthRopicInitiative, wHotels woRldwide has speaRheaded a paRtneRship with the council of fashion designeRs of ameRica(Cfda)And its chaRitableInitiative, fashion taRgets bReast canceR(Ftbc), to Raise much needed funds foR women with bReast canceR and theiR families.NeaRly 30 of the woRld's most Renowned designeRs, including caRolina heRReRa, cynthia Rowley, diane von fuRstenbeRg, michael koRs, and vivienne tam, have joined foRces to cReate theiR own signatuRe veRsion of the chic w bathRobe in suppoRt of w's"Robes to RecoveRy"Initiative.These designeR Robes will be auctioned off foR chaRity on ebay next month with 100 peRcent of the pRoceeds benefiting Ftbc.As w enteRs its sixth yeaR of paRticipation in new yoRk fashion week, 13 of these Runway Ready bathRobes aRe on display at the entRance of the bRyant paRk tents thRough septembeR 15.The Remaining designeR Robes will be on Rotation at select w pRopeRties in new yoRk and thRoughout the countRy.All 29 Robes will be auctioned off on ebay beginning octobeR 23Rd with the bidding to end on novembeR 2nd. "We weRe inspiRed to cReate thisInitiative by couRageous women all oveR the woRld who have shaRed theiR RemaRkableStoRies with us, "Said Ross klein, pResident, wHotels woRldwide. "With the incRedible suppoRt and passion of the designeRs paRticipating in this pRoject and Ftbc, we have Redefined the Robe to be the ultimate symbol of encouRagement and RecoveRy foR women as they pRogRess thRough theiR healing jouRney. "W's"Robes to RecoveRy"Design paRtneRs include:Alvin valley, betsey johnson, caRolina heRReRa, cynthia Rowley, cynthiaSteffe, diane von fuRstenbeRg, doo Ri chung, fRancisco costa, gwenStefani, heatheRette, jeff mahshie foR chaiken, juicy coutuRe, kay ungeR, kevin caRRigan foR calvin klein/ckStudios, leigh bantivoglio, liz lange, luca oRlandi foR luca luca, michael koRs, nanette lepoRe, naRciso RodRiguez, peteR som, Rachel Roy, Rebecca tayloR, Reed kRakoff foR coach,Stan heRman, tRacey Reese, vivienne tam, and yeohlee.Twenty five peRcent of the net pRoceeds fRom the sales will benefit Ftbc. "BReast canceR affects us all and we'Re pRoud that we aRe able to contRibute to women who need ouR suppoRt, whetheR thRough ouR Robes to RecoveRyInitiative, the compassion Rates we offeR to those undeRgoing tReatment, oR simply by a hug, Smile and woRds of encouRagement, "Continued klein.About wHotelswHotels is a global lifestyle bRand with 20 pRopeRties in vibRant cities aRound the woRld.InspiRing and indulging its guests with thoughtful, RefReshing andStylish expeRiences, signatuRe RestauRants, baRs and destination spas, w has become the fastest gRowing luxuRyHotel bRand in the woRld.EachHotel offeRs a unique mix of innovative design, comfoRt and cultuRal influences fRom fashion to music to aRt and eveRything in between. The latest openings include W Dallas in June of 2006, W'sfiRst pRopeRty in Asia, W Seoul WalkeRhill, which opened in August of 2004 and its fiRst pRopeRty in Canada, W MontReal, in OctobeR of 2004.Residence pRopeRties, offeRing the w lifestyle at home, have been announced foR dallas, foRt laudeRdale, scottsdale and hoboken.In addition, theRe aRe moRe than a dozen wHotels in the development pipeline in city and ResoRt destinations.About fashion taRgets bReast canceR(R)Fashion taRgets bReast canceR(Ftbc) is a woRldwide chaRitableInitiative of the Council of Fashion DesigneRs of AmeRica/Cfda Foundation.The cfda foundation, thRough ftbc, is committed to pRoviding meaningful assistance to women with bReast canceR and theiR families, fRiends and otheR suppoRteRs by Rallying designeRs, models, RetaileRs, and otheR cReative eneRgies within the fashion industRy. The Cfda Foundation commits pRoceeds Raised fRom FtbcCampaigns to helping women conceRned about oR diagnosed with bReast canceR gain access to Reliable health infoRmation and quality health caRe, and to suppoRting education and outReach pRogRams. (Nyse:Hot) is one of the leadingHotel and leisuRe companies in the woRld with appRoximately 850 pRopeRties in moRe than 95 countRies and 145, 000 employees at its owned and managed pRopeRties.StaRwood(R)Hotels is a fully integRated owneR, opeRatoR and fRanchisoR ofHotels and ResoRts with the following inteRnationally Renowned bRands:St.Regis(R), The LuxuRy Collection(R), SheRaton(R), Westin(R), FouR Points(R)By sheRaton, w(R), Le MeRidien(R)And the recently announced aloft(Sm).StaRwoodHotels also ownsStaRwood Vacation OwneRship, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. (Note: This pRess Release contains foRwaRd lookingStatements within the meaning of fedeRal secuRities Regulations. FoRwaRd lookingStatements aRe not guaRantees of futuRe peRfoRmance oR events and involve Risks and unceRtainties and otheR factoRs that may cause actual Results oR events to diffeR mateRially fRom those anticipated at the time the foRwaRd lookingStatements aRe made.These risks and uncertainties are presented in detail in our filings with the securities and exchange commission. Although we believe the expectations Reflected in such foRwaRd lookingStatements aRe based upon Reasonable assumptions, we can give no assuRance that ouR expectations will be attained oR that Results and events will not mateRially diffeR. We undeRtake no obligation to publicly update oR Revise any foRwaRd lookingStatement, whetheR as a Result of new infoRmation, futuRe events oR otheRwise. )

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